A fast-paced design challenge created to reimagine traditional perceptions of opera. The goal of the project was to develop an unconventional fictional campaign for the Royal Opera House, pushing creative boundaries to reposition opera for a new and contemporary audience.
Objectives
To challenge traditional perceptions of opera
To develop a fictional campaign
Engage a Gen Z audience
Deliverables
A set of posters reimagining the visual identity of the Royal Opera House
A promotional video supporting the fictional campaign
Defy
